Porsche is looking to attract a whole new group of customers while attempting to establish itself at the top of the increasingly competitive performance SUV ranks with the launch of an unprecedented fifth model line and second dedicated SUV, the all-new Macan.
Unveiled by Porsche chairman Mathias Muller at this week's Los Angeles motor show, the junior sibling to the highly-successful Cayenne has been conceived to appeal to both dyed-in-the-wool enthusiasts as well as family car buyers, with a broad range of model variants that appear set to bolster the German car maker's annual sales beyond the 200,000 mark for the first time when deliveries of the Macan begin in early 2014.
The initial Macan line-up, due to reach New Zealand showrooms mid next year, consists of the trio of V6 powered models: the Macan Turbo, Macan S and Macan Diesel S - all featuring a seven speed dual clutch gearbox and permanent four-wheel drive as standard.
Although it is yet to make its plans official, Porsche is also developing more affordable variants of its new SUV, including four-cylinder Macan and Macan Diesel models - a move that will make it the first Porsche to be offered with four-cylinder power since the demise of the 968 in 1995.
The Porsche Macan is based around the same platform as the five-year-old Audi Q5. The two share a similar high strength steel floorpan, bulk heads and body structure together with various driveline, chassis and electrical components. But while the Q5 is assembled at Audi's main production facility in Ingolstadt, Germany, the Macan is built at Porsche's secondary plant in Leipzig, Germany - the same facility responsible for the Cayenne and Panamera.
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